The TimeFlies magazine covers are a testament to the creativity and innovation thriving in Estonia. Each cover features a prominent Estonian design, with the magazine's title handwritten by the designer of the featured work. This unique approach to cover design sets TimeFlies apart from traditional client magazines, creating a recognizable and consistent brand.
Didyk's process in realizing these designs is a blend of meticulous planning and creative improvisation. Photoshoots took place in various conditions, from a deserted Soviet radio station to a typical Estonian swamp. The use of artificial elements like snow and studio flashes, coupled with post-production editing in Photoshop, resulted in the stunning images that grace the magazine covers.
Each cover is an artistic representation of Estonia's national identity. The national colours - blue, black, and white - are prominently featured, as well as the national stone, limestone. An airplane, another symbol of Estonia, is often inserted into the images, further enhancing the nationalistic theme.
Didyk's work on TimeFlies has not gone unnoticed. In 2018, the project was awarded Silver in the A' Photography and Photo Manipulation Design Award. This prestigious award is given to designs that showcase outstanding expertise and innovation, and Didyk's work on TimeFlies certainly fits the bill.
In conclusion, Sergei Didyk's TimeFlies magazine covers are a celebration of Estonian design and innovation. Through his creative use of photography and design, Didyk has created a unique brand that stands out in the world of magazine cover design. His work serves as an inspiration to designers everywhere, proving that with creativity and innovation, anything is possible.
Project Designers: Sergei Didyk
Image Credits: Image #1: Photographer Sergei Didyk, Balteco, 2017.
Image #2: Photographer Sergei Didyk, Woolish, 2017.
Image #3: Photographer Sergei Didyk, Oot-Oot, 2016.
Image #1: Photographer Sergei Didyk, AEGAON, 2016.
Project Team Members: Photographer: Sergei Didyk
Style: Rita Didyk
Project manager: Urmas Oja
Project manager: Martin Kirikal
Project Name: TimeFlies
Project Client: Sergei Didyk